How To Design A Logo | A Guide For Beginners
Another fascinating thing you receive while setting up your brand or business is a logo. A logo is more than an image, it is an identifier for the vision represented by everything your brand symbolises. If you are a businessman, freelancer, or simply someone interested in design, this would be your step-by-step guide on how to design a logo, even if you have never created one. Hopefully, by the end of this blog post, you will know how to create an aesthetically lovely logo that is a treat for the eyes and meaningful. Step-by-Step Guide To How To Design A Logo 1. Purpose Of A Logo Before you draw, you will first know what a logo is all about. Well, it happens to be the first impression of your brand. A logo is a symbol that will tell people who you are and what you do. Think about Nike’s swoosh or the Apple icon for Apple. Such logos are good but represent the message of the brand along with its values. Why Is A logo important? It is attention-grabbing. It provides a nice first impression It’s an expression of your brand identity Makes you stand out from the rest of the competition It binds the customer to your brand It creates brand loyalty After having this in mind, Start with the logo design step-by-step process. 2. Define Your Brand Identity Your logo should say something about your brand personality. Is it a playful or a serious one? For experts or kids? The more you define your brand identity, the easier it is to come up with the right logo. Start With These: What does your brand do? What does your business offer? What are the core values of your brand? Think of words such as trustworthy, fun, or innovative. Who do you want your audience to be? Children, families, or corporate executives? As soon as you have those answers, you can create a mood board: all images, colours, and fonts will describe the mood of your brand. 3. Harvest Ideas For A Logo Don’t start drawing yet! First, gather inspiration! Look at those logos that you like. Why do you like them? What don’t you like? Where To Seek Inspiration Pinterest- You can browse logo design boards and see what appeals to your eyes. Instagram- Many designers have accounts for this social media, and therefore, there is the world’s inspiration available. Logo Design Websites: For such heights to be achieved, a person should take the help of sites such as Behance or Dribble, and logos should become more pleasing. Competitive logos: Check what others, in other industries you have chosen are doing. Do not think that someone else cannot steal something identical, see what works for them. Pro Tip: Start thinking about what sorts of logos move you. There are so many ways a logo can be executed. Here are a few different ways a logo can be executed: Wordmark logos: Uses the name of the brand, such as Google or Coca-Cola. Symbol logos: These are simple symbols or icons; the Apple logo, for example. Combination logos: Both text and a symbol can be utilised Adidas is a great example. 4. Style Of The Logo Design Style is the main thing in designing a logo, it will be determined by your brand identity. Most of the common styles are: Minimalist logos: These very clean, simple, modern minimalist logos rely on simple shapes and neutral colours for the most part. Vintage logos: Often used with food or drink, and clothing brands, the vintage logos can give off a sense of being old or antique. Handmade logotypes: They exude the feeling of being personal and often betray an impression that it is not done creatively. Flashy Logotype: For a company, which is targeting the young market. Choose the character of your brand. That will be a beacon guiding the design process. 5. Selective Use of Colours Colour is also important in logo design. Colours have meanings too, and the selective use that you make is going to affect how people perceive your brand. Here is a colour meanings primer: Red- passion, energy, excitement: it is Coca-Cola, YouTube Blue: Trust, professionalism, calm: Facebook and Twitter Yellow: Happiness, positivity, optimism: McDonald’s and IKEA Green: Nature, growth, health: Whole Foods and Starbucks Black: Sophistication, luxury, power: Chanel and Nike. For example, try to limit your logo to two or three colours only, and your logo will not look too busy otherwise, having a colour scheme could help make the logo look balanced enough for it to be professional and memorable. 6. Select Proper Font Fonts can play a very significant role in the logo, just like colours. Your choice of font can even say a lot about your brand. For instance, if it is a logo for a law firm, do not use Comic Sans but use something more corporate, like Times New Roman. Four main types of fonts are available to use: Serif fonts: Serif fonts have small lines at the end of the letter and are called serifs. These can give an extremely traditional and formal look to your text. Times New Roman is a sample of it. Sans-serif fonts: These do not carry any terminal line, and it is giving a very modern and clean look to the text, which can be Helvetica. Script fonts: These are lettered or more elegant and playful, such as the Pacifico font. Display fonts: These fonts have a decoratively stylised look, are extremely eye-catching, and indeed are very much used for brands that have remarkably strong identities, such as Lobster. It must be readable in all sizes: you want the reader to be able to quickly read the name of your brand on a business card and meanwhile read it from a distance on a billboard. 7. Draw Your Concepts This is the most fun part: drawing your concepts! Don’t be an artist for this. Grab your pen and paper and start drawing different logo
