7 Important Trends That SEO Experts Should Know
[vc_row][vc_column][vc_column_text woodmart_inline=”no” text_larger=”no”]Search engine optimization (SEO) is one of the earliest but one of the most useful and essential marketing tactics available to marketers. Over the years, there has been a change in consumer behavior, also in the SEO landscape. In the highly competitive market, where readers identify what they want to see and what they don’t within less than 5 seconds, staying on top according to the latest SEO trends will allow users to optimize their site content and rank naturally in the search results on search engines like Google and other platforms. Understanding AI and using AI tools in SEO practices has become more important, but this is not it. Marketers also need to serve such changes with best practices due to Google’s strict guidelines. The best way to stand out on top with these changing trends is to look towards the emerging SEO trends, which is why in today’s blog, we are going to explore the 7 top trends that expert SEO services or professionals should know. 7 Important Trends of SEO [/vc_column_text][vc_single_image image=”3497″ img_size=”1200X630″ alignment=”center” parallax_scroll=”no” woodmart_inline=”no”][vc_column_text woodmart_inline=”no” text_larger=”no”] 1. AI integration into Google’s search algorithm In recent years, Google has been one of the key players in the AI revolution, especially with its release of Google Bard. Google has been using AI in a wide range of its products and services, including in its search algorithm. The implementation of AI in its algorithm has made Google analyze a large amount of data with exceptional efficiency. In reality, Google’s new AI-driven algorithm can easily understand complex patterns in a user’s natural language, intent, and context, resulting in more accurate and relevant results. In several ways, this has improved Google’s search algorithm: Improved intent and context understanding Google has made great progress in deciphering the meaning, intent, and context behind search queries, even when they are written in an unclear, conversational, or complex way, thanks to the application of sophisticated natural networks and machine learning. More user-specific search results Google is now able to deliver more customized search results because of its improved comprehension of user intent and search context. Delivering better search results: AI has also helped Google become more adept at deciphering intricate natural language. The context, sentiment, and semantics of content may now be interpreted more effectively by the new search algorithm, which improves its ability to assess the quality and relevancy of the information included in web content. As a result, Google can offer user pertinent search results that are in line with their search intent. In conclusion, Google’s adoption of AI in its algorithms has not only opened the way for more efficient and advanced search processing but also improved the overall search experience for users. Google’s use of AI in its algorithm made it process a larger amount of data, understand user intent, and deliver accurate or personalized search results. 2. The Effects Of BERT Google released one of its most important updates- BERT, in October 2019 which stands for Bidirectional Encoder Representations from Transformers. Google introduced this tool to understand the reason behind search queries and do a finer job helping users find relevant and useful information by applying it to both, ranking and snippets in search. As a result, expert SEO services and SEO professionals need to be attentive to user-focused optimization, clean website structure, and content delivery. The search query trend will shift from keyword stuffing to more intent-based optimization, expert SEO services will be required to see how search engines like Google Discover, crawl, index, and web pages in a range of search settings. 3. Voice and mobile search Voice search on cell phones is convenient, easy, and fast to get answers to search queries. Around one billion voice searches are conducted each month, and by 2024 voice search sales are going to reach $60 billion, making it one of the top SEO trends. Heavy reliance on mobile voice search like Apple Siri, rather than traditional typing, will change how search results are ranked and shown to users. So, how do expert SEO services need to optimize the websites for voice search? Including voice search for your SEO is all about optimizing your web page for mobile search queries and long-tail keywords. Why? Because when people search queries via mobile search, they face issues. Instead of typing something like “birthday gifts under $20,” the voice search query might look something like, “Hey Siri, what are some birthday gift ideas that are under $20?” Optimizing the website for long-tail keywords and conversational phrases can help you increase your chances of getting better visibility on voice searches. Try to understand what your customer wants, and searching for, then optimize your header for those keywords. Also, most voice searches happen on mobile devices, so you need to make sure that your website is mobile-friendly. That also includes responsive web design and fast speed. 4. SEO-Optimized Videos You should concentrate on optimizing your videos for SEO growth in addition to your textual content. In this manner, your films will appear in Google’s search results in addition to those on YouTube.People now favor video material over all other forms of digital content, and the trend of creating videos is growing. According to a recent study, there will be about 3.5 billion digital video watchers by the end of 2023. The following crucial points from Wyzowl’s Video Marketing Statistics 2023 research highlight the significance of concentrating on SEO-optimized video content: In 2023, 91% of the most successful companies use video as their main marketing tactic. Content in the form of videos is shared 51% more often than any other type. 89% of participants report that watching a video convinced them to buy a product or service. 5. The Significance of the E-A-T Rating In 2024, your business E-A-T (Expertise, Authoritativeness, and Trustworthiness) score will continue to matter when it comes to search engine optimization ranking. The organic visibility of companies with a low reputation will be affected. In the coming years, the
